Automoblox
Starwars Edition
Design Brief
This was a group project with the objective of designing a hypothetical Star Wars-themed series of toy vehicles for the toy company, Automoblox. Each team member designed their own vehicle while collaborating to create interchangeable parts that allow for mix-and-match capabilities, encouraging new, fun, and creative play possibilities. I was tasked with creating an Automoblox version of Vader's shuttle from Star Wars: Episode- VI -Return of the Jedi
Project Goals
1) Design the toy to fit the Automoblox brand
2) Make it scaled for the ergonomics of a child
3) mix and match with team members’ vehicles
4) Make the vehicle recognizable from Star Wars
5) Create an exploded view to show the construct
Duration: 5 Weeks
Project Type: Group
Key Takeaways
1) Learned to work in a team and communicate common goals and design guidelines
2) learned the importance of child ergonomics so that I can design for their needs
3) learned the importance of following branding throughout the process
4) learned prototyping and making proper adjustments
5) discovered the importance of storytelling
6) discovered thematic guidelines
7) learned to share, collaborate, and give effective feedback to my team members
8) learned to scale orthographics